Marketing and Research Consulting for a Brave New World
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Brands are in a dogfight for purchases. Marketers are misled about building brand engagement by consultants’ stories that retrospectively explain marketing cases with false certainty.

For an ad campaign to pay out, less than 1% of impressions need to have impact, that is, directly lead to a purchase. Accept advertising waste as part of a process that leads to brand success.

I am connected to thousands via social media to stay ahead of marketing developments. Here are the tools and resources I use to prevent information overload.