Marketing and Research Consulting for a Brave New World
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Six ways marketers can get people to care about their brands again

In: advertising, branding, digital marketing, facebook, marketing
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Remember when the coffee brand mojo was with CPG brands like Folgers and Maxwell House? The route to addressing commoditization is not more features, it is establishing your brand as the expert on something much larger so people digitally seek you out.

The CSI era of digital marketing insights

In: branding, digital marketing, facebook, research transformation
Comments Off on The CSI era of digital marketing insights

Like a CSI episode, where the evidence at first is invisible but then magically becomes apparent to the talented investigator, researchers need to mine the forensic evidence about what consumers want that is right there in their shopping cart and their digital behaviors.