Social media is not just about earned media, it profoundly affects paid and owned media as well, changing how marketers spend their ad budgets, away from demographics and toward interests, behaviors, and self-directed seeking.
Jan
30
How Social Media is revolutionizing paid and owned media
In: advertising, social media
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Jan
18
With 80% of new products failing and with most of the breakthroughs actually being line extensions, we have to admit the CPG approach to innovation is broken. here is how to fix it
Jan
5
Six ideas for building brand loyalty when all shoppers are becoming system beaters
In: branding, digital marketing, facebook, path to purchase, shopper marketing, social media, twitter
5 Comments
So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.