Marketing and Research Consulting for a Brave New World
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In the world of digital, I believe that ultimately the future of measurement will center on ways of harvesting digital trails that are available as an exhaust of the process. Here is a great new search engine that is freely available from a company called MOAT. It scrapes all digital display advertising and associates it with the brand advertised, and where the ad was last seen.

When we study the top social media success stories, we still tend to focus on the splashy campaigns that went viral. There is more to social media than that. Social media is a way of serving customers, of exuding your brand essence, and of creating lifestyle themes that is about your customer’s challenges in daily life. It’s about brands showing loyalty to consumers.