Marketing and Research Consulting for a Brave New World
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Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.

The use of QR codes not only allows the advertiser to offer the tactile engagement of print and benefits of digital all at the same time, but it is not too late to gain marketing advantage vs. competitors.

The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.