Marketing and Research Consulting for a Brave New World
Subscribe via RSS

About two years ago, I proposed that the ARF start a Shopper Insights council.  While some were asking what the ARF was doing with shopper stuff, I felt that path to purchase could be the new way of determining media strategy that would make more sense for advertisers. We started the council and saw great […]

Hey media planners. In our digital and social media society, it is not longer about trying to create plans that deliver optimal frequency it is about relevant messages and plenty of them.