Comments on: What happens to traditional media when it goes digital? http://blog.joelrubinson.net/2010/06/what-happens-to-traditional-media-when-it-goes-digital/ Marketing and Research Consulting for a Brave New World Sun, 29 Jan 2012 18:51:37 -0500 http://wordpress.org/?v=abc hourly 1 By: Pete http://blog.joelrubinson.net/2010/06/what-happens-to-traditional-media-when-it-goes-digital/comment-page-1/#comment-2017 Pete Mon, 26 Jul 2010 21:28:35 +0000 http://blog.joelrubinson.net/2010/06/what-happens-to-traditional-media-when-it-goes-digital/#comment-2017 I really like the thought about no longer buying total audiences for shows and instead buying just the people you want to talk to. Over here in the UK the major cable type TV provider Sky are launching something called Sky Adsmart - http://www.csimagazine.com/csi/Sky-AdSmart-a-success.php In the above article according to Mediacom 35% of all ads in the UK shall be ad-servable by 2013. Interesting times. I really like the thought about no longer buying total audiences for shows and instead buying just the people you want to talk to.

Over here in the UK the major cable type TV provider Sky are launching something called Sky Adsmart – http://www.csimagazine.com/csi/Sky-AdSmart-a-success.php

In the above article according to Mediacom 35% of all ads in the UK shall be ad-servable by 2013.

Interesting times.

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