It is a very excellent perspective–so much so you’d think more people “get it.”

From my article of January, 2010, published in “Management and Operations” (http://resorttrades.com/articles.php?showMag=Management&act=view&id=591):

“Although we agree that the non-trivial consumer decision is compelled by self-interest, we recast its depiction to one more in line with that of noted social scientist Herbert Simon, by whose view of “bounded rationality” we perceive the consumer’s contemplative exercise as a simple heuristic essentially reduced to a single, inward-directed question: “If I miss half-a-day’s work to tour this resort,” the prospect is imagined to ask the mirror, “what is the least I can expect to get in return?”

I wonder what Simon himself would say?

Ken