Comments on: Marketing insights into how we decide

By: Recommended Reading – 24th April 2010 « Curiously Persistent

Recommended Reading – 24th April 2010 « Curiously Persistent — Sat, 24 Apr 2010 21:57:39 +0000

[...] Rubinson discusses “second order decision strategies” and how behavioural economics can help us understand, and thus improve, the pre-planning stage of [...]

By: Sapna Gautam

Sapna Gautam — Tue, 20 Apr 2010 10:14:25 +0000

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By: Joel Rubinson

Joel Rubinson — Sat, 17 Apr 2010 17:13:45 +0000

Thanks Joel. There was so much more I wanted to load into the article but keeping it under 1,000 words was a challenge. There is an article by Bettman and Payne in Gigerenzer’s book on bounded rationality, the adaptive toolkit that I like. I also like Byron Sharp’s paper on proving the impact of recognition on choice. There is also a lot of work I’ve done on shopping styles (pretty much second-order decision strategies applied to grocery shopping) that I couldn’t really share, but over a beer…

By: Joel Steckel

Joel Steckel — Sat, 17 Apr 2010 15:40:10 +0000

Very nice Joel. You might want to look back at the work of Jim Bettman, John Payne, and Eric Johnson. They wrote about “deciding how to decide” a decade or more ago. I suggest their monograph “The Adaptive Decision Maker.”