Comments on: When are brand extensions a good idea? http://blog.joelrubinson.net/2009/08/when-are-brand-extensions-a-good-idea/ Marketing and Research Consulting for a Brave New World Sat, 04 Sep 2010 04:25:52 -0400 http://wordpress.org/?v=abc hourly 1 By: Denise Lee Yohn http://blog.joelrubinson.net/2009/08/when-are-brand-extensions-a-good-idea/comment-page-1/#comment-212 Denise Lee Yohn Fri, 21 Aug 2009 15:31:41 +0000 http://blog.joelrubinson.net/?p=169#comment-212 hey joel -- great piece, esp. point #1 which is often overlooked -- companies seem to lose patience with building a brand and want to move onto brand extensions too soon. i also wrote on the topic of brand extensions for the ama last year, with a different perpsective -- i would be interested in your feedback: http://www.deniseleeyohn.com/assets/files/pdf/resources/DLYohn%20Mktg%20Mgmt%20The%20Brand%20Ultimatum%20Article.pdf please let me know what you think hey joel — great piece, esp. point #1 which is often overlooked — companies seem to lose patience with building a brand and want to move onto brand extensions too soon.

i also wrote on the topic of brand extensions for the ama last year, with a different perpsective — i would be interested in your feedback: http://www.deniseleeyohn.com/assets/files/pdf/resources/DLYohn%20Mktg%20Mgmt%20The%20Brand%20Ultimatum%20Article.pdf

please let me know what you think

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