Marketing and Research Consulting for a Brave New World
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OK. It’s a fact…storytelling works. Here’s the proof. At the ARF Industry Leader Forum in San Francisco on Tuesday, a number of presenters (including yours truly) used stories…specifically creation stories (for example, I described the meeting and the moment when the research transformation initiative was born on July 15th at the ARF). At our SF […]

Based on Mumbai and the recent crash landing in the Hudson, there is no question about social media, especially Twitter, as a news source. I encourage all of you to view this video on twittering that Pete Blackshaw from Nielsen and Diane Hessan from Communispace. Via twittering, there will be live and continuous reporting of […]