Comments on: Transforming Research: Are You Listening? http://blog.joelrubinson.net/2008/08/transforming-research-are-you-listening/ Marketing and Research Consulting for a Brave New World Sun, 29 Jan 2012 18:51:37 -0500 http://wordpress.org/?v=abc hourly 1 By: Laurent Flores http://blog.joelrubinson.net/2008/08/transforming-research-are-you-listening/comment-page-1/#comment-36 Laurent Flores Thu, 09 Oct 2008 13:33:05 +0000 http://rubinson.wordpress.com/?p=25#comment-36 Hi Joel - I've been following the recent push of ARF toward more "listening" approaches, I am glad that the industry is catching up... I've been preaching "listening" for a while on my "customerlistening.com" blog and I am glad to see that the ARF is psuhing the industry to relate to a research pardagim change, I would have love being in NY on October 29th but might not be able to... So keep in going...I think that beyond "passive listening" or netnography there are many other ways to listen even from the traditional survey based questions where the question is not any more to ask only but really to better listen I call this "active listening"... Below a post back in 2006...on the topic: http://customerlistening.typepad.com/customer_listening/2006/08/research_20_wel.html I will be happy to connect and discuss further, thanks Laurent Hi Joel – I’ve been following the recent push of ARF toward more “listening” approaches, I am glad that the industry is catching up… I’ve been preaching “listening” for a while on my “customerlistening.com” blog and I am glad to see that the ARF is psuhing the industry to relate to a research pardagim change, I would have love being in NY on October 29th but might not be able to… So keep in going…I think that beyond “passive listening” or netnography there are many other ways to listen even from the traditional survey based questions where the question is not any more to ask only but really to better listen I call this “active listening”…
Below a post back in 2006…on the topic:

http://customerlistening.typepad.com/customer_listening/2006/08/research_20_wel.html

I will be happy to connect and discuss further, thanks
Laurent

]]> By: Joel Rubinson http://blog.joelrubinson.net/2008/08/transforming-research-are-you-listening/comment-page-1/#comment-35 Joel Rubinson Sun, 05 Oct 2008 14:27:36 +0000 http://rubinson.wordpress.com/?p=25#comment-35 Hi Josh-- Yes, I'm interested. please contact me via joel@thearf.org REgards Joel Hi Josh–
Yes, I’m interested. please contact me via joel@thearf.org
REgards
Joel

]]> By: Josh http://blog.joelrubinson.net/2008/08/transforming-research-are-you-listening/comment-page-1/#comment-34 Josh Wed, 01 Oct 2008 05:38:47 +0000 http://rubinson.wordpress.com/?p=25#comment-34 Hi, I recently found out about your work (from an interesting Ad Age article), and I think you might be interested in some of the work we're doning here at Wharton on tapping into and leveraging natural conversation. We've focused mostly on mobile but our work applies to most mediums. Let me know if you'd be interested in talking further. Best, Josh Hi,

I recently found out about your work (from an interesting Ad Age article), and I think you might be interested in some of the work we’re doning here at Wharton on tapping into and leveraging natural conversation. We’ve focused mostly on mobile but our work applies to most mediums. Let me know if you’d be interested in talking further.

Best,

Josh

]]> By: joel http://blog.joelrubinson.net/2008/08/transforming-research-are-you-listening/comment-page-1/#comment-33 joel Tue, 16 Sep 2008 01:11:18 +0000 http://rubinson.wordpress.com/?p=25#comment-33 Hi Nigel– I’m glad you commented on my blog posting. I do not mean to imply that survey research is not useful, only that we have this incredibly rich stream of data that comes to us in an unfiltered way. We hear new phrases, we see sensitivity in the change in quality and quantity of comments in response to marketing initiatives and political events…etc, etc. This is useful stuff! HOW it gets integrated into traditional research still needs to be fleshed out and the ARF plans a serious initiative. You are welcome to join us, as you were invited to the meeting on July 15th. it was an amazing meeting. It received comments like Artie Bulgrin (research director at ESPN) saying it changed the way he thinks about the future of research. I know we’re onto something important. You’re an industry innovator, I invite you to help us! Hi Nigel–
I’m glad you commented on my blog posting. I do not mean to imply that survey research is not useful, only that we have this incredibly rich stream of data that comes to us in an unfiltered way. We hear new phrases, we see sensitivity in the change in quality and quantity of comments in response to marketing initiatives and political events…etc, etc. This is useful stuff! HOW it gets integrated into traditional research still needs to be fleshed out and the ARF plans a serious initiative. You are welcome to join us, as you were invited to the meeting on July 15th. it was an amazing meeting. It received comments like Artie Bulgrin (research director at ESPN) saying it changed the way he thinks about the future of research. I know we’re onto something important. You’re an industry innovator, I invite you to help us!

]]> By: Nigel Hollis » Blog Archive » Why listening is not enough http://blog.joelrubinson.net/2008/08/transforming-research-are-you-listening/comment-page-1/#comment-31 Nigel Hollis » Blog Archive » Why listening is not enough Fri, 12 Sep 2008 10:24:16 +0000 http://rubinson.wordpress.com/?p=25#comment-31 [...] First, let’s put this comment in context. I am reacting to a post by Joel Rubinson, the chief research office for the ARF, on his blog, CRO-ing About Research. The post is titled, "Transforming Research: Are You Listening?" [...] [...] First, let’s put this comment in context. I am reacting to a post by Joel Rubinson, the chief research office for the ARF, on his blog, CRO-ing About Research. The post is titled, "Transforming Research: Are You Listening?" [...]

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