Comments on: “Cross-Media”; Yeah, It’s THAT Important (thanks A1) http://blog.joelrubinson.net/2008/06/%e2%80%9ccross-media%e2%80%9d-yeah-it%e2%80%99s-that-important-thanks-a1/ Marketing and Research Consulting for a Brave New World Sat, 04 Sep 2010 04:25:52 -0400 http://wordpress.org/?v=abc hourly 1 By: joel http://blog.joelrubinson.net/2008/06/%e2%80%9ccross-media%e2%80%9d-yeah-it%e2%80%99s-that-important-thanks-a1/comment-page-1/#comment-28 joel Mon, 28 Jul 2008 16:51:21 +0000 http://rubinson.wordpress.com/?p=24#comment-28 Hi Jeff-- Great to hear from you! I think the media planning decisions now center on a number of considerations, some old and some new: 1--how do people research and shop for the type of thing you are marketing? 2--how important are various touchpoints, including word of mouth and consumer-generated comments in the social web 3--what is the proven impact of different media platforms 4--what size business are you looking to create and what size budget do you have? (you might be forced into a purely viral approach if funds are limited) 5--please consider that TV will probably be understated in its impact if you directly ask people about what influences their opinions about brands Hi Jeff–
Great to hear from you! I think the media planning decisions now center on a number of considerations, some old and some new:
1–how do people research and shop for the type of thing you are marketing?
2–how important are various touchpoints, including word of mouth and consumer-generated comments in the social web
3–what is the proven impact of different media platforms
4–what size business are you looking to create and what size budget do you have? (you might be forced into a purely viral approach if funds are limited)
5–please consider that TV will probably be understated in its impact if you directly ask people about what influences their opinions about brands

]]> By: Jeff Drake http://blog.joelrubinson.net/2008/06/%e2%80%9ccross-media%e2%80%9d-yeah-it%e2%80%99s-that-important-thanks-a1/comment-page-1/#comment-27 Jeff Drake Fri, 25 Jul 2008 20:00:16 +0000 http://rubinson.wordpress.com/?p=24#comment-27 Joel, How can the ARF help educate marketing students to handle the quickly changing marketing tactics? Many of them are on the leading edge of consuming digital media, but they need to integrate this consumer understadning with marketing principles. Joel,

How can the ARF help educate marketing students to handle the quickly changing marketing tactics? Many of them are on the leading edge of consuming digital media, but they need to integrate this consumer understadning with marketing principles.

]]>