Comments on: Research is Cool http://blog.joelrubinson.net/2008/04/research-is-cool/ ARF Chief Research Officer Joel Rubinson's Blog Wed, 28 Jul 2010 03:01:39 -0400 http://wordpress.org/?v=abc hourly 1 By: Kenneth A. Fox http://blog.joelrubinson.net/2008/04/research-is-cool/comment-page-1/#comment-25 Kenneth A. Fox Mon, 15 Sep 2008 19:45:25 +0000 http://rubinson.wordpress.com/?p=22#comment-25 The entire marketing compass seems blurred these days with so much new technology, the in roads of PR, digital media and e-commerce. I think the market research industry has to implement a segmentation study as to what defines market research. It means so many different things to different industries, customers and companies. We need to better educate the lay consumer as to what marketing is, especially in the college classroom. The breakthroughs of consumer market research in the 60's and 70's were profound, and the industry should be noted for the benefits being used in B2B and innovative approaches to new business and strategy development. The entire marketing compass seems blurred these days with so much new technology, the in roads of PR, digital media and e-commerce. I think the market research industry has to implement a segmentation study as to what defines market research. It means so many different things to different industries, customers and companies. We need to better educate the lay consumer as to what marketing is, especially in the college classroom. The breakthroughs of consumer market research in the 60’s and 70’s were profound, and the industry should be noted for the benefits being used in B2B and innovative approaches to new business and strategy development.

]]> By: Alexa Ispas http://blog.joelrubinson.net/2008/04/research-is-cool/comment-page-1/#comment-26 Alexa Ispas Wed, 06 Aug 2008 19:37:14 +0000 http://rubinson.wordpress.com/?p=22#comment-26 Hi Joel, it was great discovering your message Joel, I've actually developed a site aimed specifically at getting people jazzed up about research, it's called Research is Cool and you can find it at www.researchiscool.com At the moment the site caters more for the academic market, but we're now starting to have visitors amongst people who didn't consider a career in research but were intrigued by the name of our site and they're sending us emails asking for more info on how to build up a career in research...I think that's the solution, providing people with more information about what doing research is all about, making them realise how much fun it can be and also helping them in starting out in research. I think there are a lot of people out there who would like to do research, but no one even mentioned the possibility to them, so we need to reach them and how we can help them out. What do you think? Hi Joel,

it was great discovering your message Joel, I’ve actually developed a site aimed specifically at getting people jazzed up about research, it’s called Research is Cool and you can find it at http://www.researchiscool.com
At the moment the site caters more for the academic market, but we’re now starting to have visitors amongst people who didn’t consider a career in research but were intrigued by the name of our site and they’re sending us emails asking for more info on how to build up a career in research…I think that’s the solution, providing people with more information about what doing research is all about, making them realise how much fun it can be and also helping them in starting out in research. I think there are a lot of people out there who would like to do research, but no one even mentioned the possibility to them, so we need to reach them and how we can help them out. What do you think?

]]> By: Robin Brown http://blog.joelrubinson.net/2008/04/research-is-cool/comment-page-1/#comment-24 Robin Brown Thu, 12 Jun 2008 13:12:21 +0000 http://rubinson.wordpress.com/?p=22#comment-24 Nice idea with the blog, Joel - by the way Nice idea with the blog, Joel – by the way

]]> By: Robin Brown http://blog.joelrubinson.net/2008/04/research-is-cool/comment-page-1/#comment-23 Robin Brown Thu, 12 Jun 2008 13:11:52 +0000 http://rubinson.wordpress.com/?p=22#comment-23 Unfortunately I think the only way to attract talent to our industry is not to increase its coolness but its perceived value. People want a career that does something that is comsidered valuable and important. Research is often seen as marginal and outside the action. That is a much larger barrier to overcome. Unfortunately I think the only way to attract talent to our industry is not to increase its coolness but its perceived value. People want a career that does something that is comsidered valuable and important. Research is often seen as marginal and outside the action. That is a much larger barrier to overcome.

]]> By: Jo-Ann Osipow http://blog.joelrubinson.net/2008/04/research-is-cool/comment-page-1/#comment-22 Jo-Ann Osipow Sun, 11 May 2008 21:29:08 +0000 http://rubinson.wordpress.com/?p=22#comment-22 How about creating a few video case studies and putting them on YouTube, showing cool decisions that have been made based on research. The videos could also be made available to Marketing departments of business schools. How about creating a few video case studies and putting them on YouTube, showing cool decisions that have been made based on research. The videos could also be made available to Marketing departments of business schools.

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