One of the biggest challenges Research faces is getting kids jazzed up about it as a career. Yet the funny thing is that what we do is cool, we just don’t market ourselves very well. I had a conversation with a marketing professor who said, “If I ask my marketing class of 50 how many want to go into marketing research, maybe one hand would go up.” I asked, “How many hands would go up if you asked about understanding what content people want to see on MTV or ESPN digital media?” He said about 15 hands would go up. Here is a link to an article from AdAge about “Making Market Research cool”.
Please post your thoughts on how to raise the “brand image” of Research as a profession among college students.